{"id":14250,"date":"2026-06-09T09:01:14","date_gmt":"2026-06-09T06:01:14","guid":{"rendered":"https:\/\/360space.ru\/3d-tur-dlia-agentstva-nedvizhimosti-chto-vkhodit-sroki-rezultat\/"},"modified":"2026-06-09T09:01:14","modified_gmt":"2026-06-09T06:01:14","slug":"3d-tur-dlia-agentstva-nedvizhimosti-chto-vkhodit-sroki-rezultat","status":"publish","type":"post","link":"https:\/\/www.360space.kz\/en\/3d-tur-dlia-agentstva-nedvizhimosti-chto-vkhodit-sroki-rezultat\/","title":{"rendered":"3D tour for a real estate agency: what's included, timelines, results"},"content":{"rendered":"
Briefly:<\/strong> A 3D tour for a real estate agency is an interactive virtual copy of a property that clients view online. Average production time is 3\u20137 days, and conversion from views to in-person showings increases 2\u20133 times. In the article \u2014 a step-by-step launch plan: from brief to publication on the agency's website.<\/div>\n

3D tour is used by real estate agencies as a tool for upselling lots, filtering out non-target leads, and working with regional buyers. This guide will be useful for sales department heads, marketing specialists of agencies, and private real estate agents who want to understand what exactly goes into tour production, how long it takes to shoot, what steps need to be taken from application to publication, and what result to include in KPI. Below is a step-by-step launch plan without fluff, based on the experience of 360\u00b0 Space.<\/p>\n

Step 1. Why does an agency need a 3D tour and what tasks does it solve?<\/h2>\n

A virtual tour solves three sales tasks: shows the apartment 24\/7 without a real estate agent's visit, filters non-target clients (only ready-to-deal buyers come to offline showings), and expands the buyer geography. According to agency-partners data, a property with a 3D tour in the listing receives on average 49% more views and 87% more inquiries than a similar listing with regular photos.<\/p>\n

Before starting work, it is important to establish the goal: to accelerate the sale of a specific property, increase the average check for agency services, or establish a presence in the premium segment. The choice of equipment and the volume of metadata in the tour depends on this.<\/p>\n

Step 2. How to prepare the property for a shoot?<\/h2>\n

Preparation takes 1\u20132 days and directly affects the quality of the tour. Checklist: remove personal items, documents and price tags, raise blinds, turn on all lights, remove pets, wipe mirrors and glass surfaces. If the property is empty \u2014 it's advisable to arrange basic furniture (home staging improves space perception).<\/p>\n

At the briefing stage, the agency provides the operator with the address, square footage, access features, and preferences for viewpoints. At the same time, a convenient time is agreed upon \u2014 the shoot takes place in natural daylight, optimally from 10:00 to 16:00.<\/p>\n

Step 3. How long does filming take and what equipment is used?<\/h2>\n

For residential real estate, 360\u00b0 Space uses Matterport Pro3 and Insta360 cameras. Time on-site: apartment 40\u201360 m\u00b2 \u2014 1\u20131.5 hours, house 150\u2013250 m\u00b2 \u2014 3\u20134 hours, commercial property up to 1000 m\u00b2 \u2014 1 business day. The operator positions scanning points with a 1.5\u20132 meter step to build an accurate 3D model and smooth transitions between scenes.<\/p>\n

The output is a point cloud + 134 MP panoramas, from which a tour is created with dollhouse view, floor plan and measurements with 1% precision.<\/p>\n

Step 4. What is included in tour processing and assembly?<\/h2>\n

Post-production takes 2\u20135 business days and includes: panorama stitching, color correction, removal of tripod and operator from the frame, adding info points (layout, room dimensions, finishing materials), tour branding with agency logo, integration of contact form and 'Book a Showing' button.<\/p>\n

Additionally upon request: audio guide for the property, multilingual captions for foreign buyers, CRM integration (Bitrix24, AmoCRM) for automatic lead transfer from the tour.<\/p>\n

Step 5. How to publish a tour and where to host it?<\/h2>\n

360\u00b0 Space offers three options for tour storage and delivery. First \u2014 360\u00b0 Space cloud: high-speed servers with technical support, the tour is available via a link and can be embedded as an iframe on agency websites, Yandex Realty, Avito, and Domclick. Second \u2014 client server: the tour is deployed on the client's own infrastructure, suitable for large agencies with data storage requirements. Third \u2014 offline: a standalone version for PC or VR headset build, works without internet and is convenient for office presentations.<\/p>\n

A link to the tour is added to the property card on the portal, to email mailings, to WhatsApp to the client, and to a QR code on an outdoor sign at the property.<\/p>\n

Step 6. How to measure results and ROI?<\/h2>\n

Thirty days after publication, collect metrics: the number of tour views, average session time (standard \u2014 3\u20135 minutes), the share of leads marked \u00abwatched tour\u00bb, conversion from view to deal. For agencies-partners of 360\u00b0 Space, the average exposure time of a property is reduced by 30\u201340%, and the cost of a lead decreases due to filtering non-target clients at the virtual inspection stage.<\/p>\n

The tour remains a working tool for 1\u20132 years \u2014 until the property's finish or layout changes. For agency archives and portfolio, keep an offline copy.<\/p>\n

Below are the Latest Real Estate Projects from the 360\u00b0 Space Portfolio:<\/p>\n \n \n\n \n \n \n \n \n \n

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