virtual tour for a showroom: online fitting of interior and furniture
A virtual tour for a furniture showroom changes the logic of sales: the client goes to the website and finds himself inside the room, can go up to the sofa, walk around the kitchen unit, and look at the texture of the upholstery. Previously, you had to go to a shopping center to do this - now a link in the direct message or a QR code in the catalog is enough. We at 360° Space have been renting such spaces since 2019: Italian furniture showrooms, porcelain stoneware showrooms, kitchen exhibitions from 80 to 2000 m². I’ll tell you how it works, what numbers it gives to retail and how much it costs. Briefly: a 3D tour of a showroom is filmed in 1–3 days on Matterport Pro3, the finished tour increases the time on the site by 3–4 times and brings in +20–35% of applications. The cost depends on the area: salon 200 m² - from 35,000 ₽. Why does retail need a 3D tour? In a furniture showroom, a client spends on average 3–5 visits to make a decision. Half of them are “come back to show your wife again,” “come back in a week with measurements,” “take your mother-in-law to look at the color.” A 3D tour covers most of these situations online. Time on the site increases by 3–4 times. The average user spends 4-7 minutes on a tour instead of 50 seconds on a static gallery. For the Italian furniture showroom in Kazan, we received a median of 5:40 - this immediately increased our positions in Yandex. +20–35% to application conversion. A client who has “walked” through the hall online is 2 times more likely to leave a contact - he has already seen the product, he does not need to go blind. Reducing the workload on consultants. Managers receive warm clients who know a specific model and upholstery. One kitchen showroom in the Moscow region refused two sales bids after introducing the tour. The geography is wider than the region. A client from Krasnodar calmly buys a set from a Moscow showroom because he sees it “live.” We had a case - a kitchen for 1.2 million rubles went to Yakutsk on a 3D tour, without a single offline visit. The “open 24/7” effect. Applications arrive at 23:00 and on Sunday morning - when the showroom itself is closed. How it works The process is simple, for the client it takes one working day of shooting. An operator comes to the location with a Matterport Pro3 camera (or Insta360 Pro 2 for large open spaces) and places scanning points every 2–2.5 meters. The camera itself takes full spherical images and measures the geometry of the room with lidar. For a 200 m² salon it takes 3-4 hours of shooting. For a large exhibition hall of 1500 m² - two days, 6 hours each. Next comes post-processing: gluing the point cloud, placing interactive signatures (prices, articles, links to products in the card), embedding a floor plan, dollhouse view and VR mode. After 5–10 working days, the client receives a finished tour. The tour can be built in three ways - we decide this at the discussion stage. First: hosting in the 360° Space cloud - our high-speed servers can withstand the load, there is technical support, you don’t need to configure anything. Second: deployment on the customer’s server - if the client has its own IT department and data storage requirements. Third: an offline version for PC or a separate assembly for a VR headset - this assembly works without the Internet directly from a flash drive. There was a case: a bedroom manufacturer participated in an exhibition at the Expocenter, we were asked to put together a separate build for Oculus Quest 2 - visitors put on a headset and “walked” around the factory and showroom without leaving the stand. After the exhibition, the same assembly remained with the client for presentations to wholesalers in the regions. See all projects → How much does it cost? The price is calculated by area and number of scanning points. Up to 100 m² (small salon, corner in a shopping center) - from 20,000 ₽ 100–300 m² (standard furniture showroom) — 35,000–60,000 ₽ 300–800 m² (large salon, several brands in one room) — 70,000–130,000 ₽ From 800 m² (exhibition complex, megamall) - from 150,000 ₽, we calculate individually. The price already includes filming, processing, placement of product tags (up to 30 pieces), integration into your website and a month of hosting in our cloud. Next, you either extend the cloud, or take the offline version, or we help you deploy the tour on your server. It is more convenient to make an exact calculation in a calculator - it takes into account the height of the ceilings, the presence of glass display cases (this affects the complexity of the shooting) and additional options such as interface branding or multilingualism. Frequently asked questions How long does it take to shoot a 300 m² showroom? One working day: 4-5 hours for scanning plus camera placement. At the same time, the showroom can work as usual - we shoot in zones, visitors do not interfere. Is it possible to add prices and a “buy” button to the tour? Yes, this is the basic option. Each product has an interactive tag with a photo, price, description and a link to a card in your online store. Tags are edited after shooting - if the price or product changes, we update it within an hour. What if the showroom moved or changed its display? We reshoot only the changed areas - it’s cheaper than a full tour. If more than 60% of the area has changed, it is more profitable to remove it again. Calculate costProject catalogMatterport