How to choose a company to create a 3D tour: 7 criteria and a checklist

BlogBy Maxsuperadmin07.07.2026

How to choose a 3D tour company, its evaluation criteria and what to focus on are questions that arise before everyone who orders a photo shoot for the first time. The guide is useful for property owners, hoteliers, production managers and exhibition organizers. Let's look at seven supporting criteria, give a checklist and show you the mistakes that cost the most at the delivery stage. Briefly: A good company shows live projects in your niche, works on proven equipment, explains tour hosting options (cloud, own server, offline) and gives a test viewing before final payment. The bad one promises a low price and is silent about support and corrections. Step 1. We look at the portfolio specifically in your niche. The first thing you should look at is not the total number of tours, but the presence of fresh works in your category. An apartment tour and a production workshop tour are different tasks in terms of logistics, lighting and post-processing. We rented a 600 m² restaurant in Kazan, where the client came after a contractor who worked only with housing: the result was overexposure in the open kitchen and “blind spots” near the panoramic windows. Ask to open 2-3 rounds directly in the browser, rather than look at screenshots in the presentation. Step 2. Equipment and technological base Ask what they shoot with: Matterport Pro3, Insta360, DSLR with panoramic head, custom build? Each instrument gives its own image and its own shooting time. Matterport Pro3 quickly takes the subject and gives accurate geometry, but in terms of color reproduction, full-frame cameras win in difficult light. Specify separately what the company does itself and what it outsources. If all post-processing is outsourced, the timing and quality will vary from project to project. Step 3. Industry experience and understanding of the task A competent contractor at the first meeting asks questions about the purpose of the tour: to sell, show the process, train employees, guide clients remotely. A tour for a beauty salon and a tour for a residential complex under construction are mounted differently - different shooting points, different interactive markers, different integrations with CRM and application forms. If the contractor silently takes the brief and leaves to draw an estimate, most likely they will sell you a template. Step 4. Tour placement and delivery formats This is the point that customers almost always miss. Ask about delivery options. 360° Space has three of them: the 360° Space cloud on high-speed servers with technical support; customer server - the tour is deployed on the client’s own infrastructure, which is critical for banks and government customers; offline - a standalone version for PC or a separate assembly for a VR headset, works without the Internet. Real case: the same plant posted a tour both in the cloud for the website and an offline version for the stand at the exhibition - there Wi-Fi dropped every half hour, and visitors still had to walk around the workshops virtually. Step 5. Post-processing, integrations and tags A bare panorama without tags and transition logic is not a 3D tour, but a photo carousel. Find out what is included in the basic assembly: information labels with text, video and PDF, points with a floor diagram, integration with CRM and application form, click analytics, multilingual. Even more important is whether it will be possible to finish filming and pasting in the new premises in six months, without rebuilding the tour from scratch. Step 6. Agreement, deadlines and support after delivery The agreement must fix: ownership of the source code, deadlines for delivery by stages, regulations for edits (how many circles are included without additional payments), technical support and SLA for response time. We specify the safety of files on our servers and notification periods when conditions change - this way the customer always knows what will happen to his tour in a year or three. A separate line indicates to whom the tour is issued in the platform’s personal account. If it’s the contractor’s manager, and not you, it’s easy to lose access along with his dismissal. View all projects → Typical mistakes when choosing a contractor Race for the lowest price. On small projects, the difference between an average and a top contractor is noticeable, but reshooting after a bad tour usually ends up being more expensive than doing a normal job the first time. No test viewing until full payment is made. Always ask for a watermarked review link after the initial build - before final payment. Lack of clear technical specifications. Without a brief with a list of points, tags and integrations, a week after delivery, “can you also do it here...” for some money. Silence about support and storage. Ask directly: what happens to the tour in a year, who is responsible for availability, how quickly a critical bug is fixed. Frequently asked questions How much does a normal 3D tour cost? The price depends on the area, number of shooting points, depth of interaction and delivery format. The guideline for our projects is from 15,000 ₽ for a small apartment, large objects are calculated using a calculator or technical specifications. Is it possible to transfer a completed tour from another contractor? If you have the original panoramas in your hands, yes, we will reassemble them into our player and connect the required placement format. If there are no sources, but only a published tour on someone else’s platform, it is often more profitable to reshoot. What should I do if, after completion, I need to rent a new room? This is laid down at the contract stage. We do a modular assembly: the new room was completed, glued to the existing model, the marks and transitions were updated without reassembling the entire tour. Calculate costProject catalogMatterport

How to choose a company to create a 3D tour: 7 criteria and a checklist

BlogBy Maxsuperadmin07.07.2026

How to choose a company to create a 3D tour: 7 criteria and a checklist Briefly: To choose a 3D tour company, the criteria are equipment, a portfolio in your niche, tour delivery formats and reasonable technical support. Below is a step-by-step checklist, according to which we ourselves check subcontractors when we take on a large object and do not procrastinate ourselves. The guide will be useful to those who order a virtual tour for the first time - a hotel owner, a realtor, a museum director, a developer's marketer. In 7 steps, you will understand the difference between a studio for 30,000 rubles and a studio for 300,000 rubles, what questions to ask before signing a contract, and where contractors most often save to the detriment of the result. We at 360° Space have been filming tours since 2019, and almost every week we get calls from clients who were already burned at the previous studio. The tour turned out to be dark, the link stopped opening after six months, the files for the VR glasses were “lost somewhere.” Let's figure out how to avoid this. Step 1. Look at the portfolio - it’s in your niche. A website with a hundred projects doesn’t mean anything. It is important whether the company filmed properties similar to yours. A restaurant with dim lighting, a warehouse 12 meters high and a typical two-room apartment are three completely different tasks. Equipment, exposure settings, route logic - everything is different. Ask for links to live tours, not screenshots. Open from your phone and laptop, rotate the camera, go to distant points. If the picture “floats”, the seams between the panoramas are visible to the eye, and the transitions last 4 seconds - this is the level of the performer. A client from Kazan recently brought us a tour of a sanatorium for remodeling: the studio filmed everything on an Insta360 household camera, the panoramas were stitched crookedly, guests complained of motion sickness after 30 seconds of viewing. Step 2. Specify the equipment and filming technology. A good question for the contractor: “What are you filming with and why?” The answer “which is cheaper” is a bad signal. Professional options today are Matterport Pro3, Ricoh Theta Z1 cameras in conjunction with a DSLR or a DSLR with a panoramic head and HDR shooting. Each technology solves its own problem. Matterport is good where precise measurements and a dollhouse look are needed - real estate, commercial premises. Panoramic head + DSLR provides maximum picture quality and captures complex light - museums, interior catalogues. Ricoh - fast and affordable, suitable for realtors with a flow of objects. Step 3. Figure out where the tour will live. This is a criterion that 8 out of 10 customers forget about. But in vain - it depends on him whether the tour will work in a year, whether it can be built into a new website and what will happen if the studio disappears. We have three options for storage and delivery of the tour, and we honestly discuss them before the shoot. The first is the 360° Space cloud: our servers with high upload speeds and technical support, you don’t need to think about anything. The second is the customer’s server: the tour is deployed on the client’s infrastructure, full control over files and domain (relevant for government customers, banks, large developers). The third is offline: a standalone build for a PC for an exhibition stand or a separate version for an Oculus/Pico VR headset, works without the Internet at all. Ask the contractor what formats they offer - unless it's just a "link to our site", that's a risk. Step 4. Check the terms for edits and retakes The contract should be in black and white: how many iterations of edits are included in the price, what is considered an edit, and what is considered a remake for separate money. We usually give two iterations for free: replacing the shooting point, adding hotspots, editing descriptions. Re-renting an entire floor because the client changed his mind about the arrangement of furniture is a separate trip. Step 5. Ask about interactivity and branding A naked carousel of panoramas will not surprise anyone today. See what the contractor can add on top: a plan map with points, hotspots with photos and videos, built-in PDF catalogs, “call/write” buttons, application forms right inside the tour. For one developer client, we integrated a mortgage calculator into the apartment tour - the conversion rate to the application increased noticeably. Find out if you can add your own logo, change the interface colors, or remove platform branding. For Matterport, for example, removing their branding costs some money, for self-written players it is usually free. Step 6. Deadlines, advance payment and what is included in the price The average term for an object of 200–400 m² is from 5 to 10 working days from the date of shooting. If they promise “ready tomorrow”, either this is a template without processing, or someone is not sleeping at night. Both options are bad for quality. In terms of money: normal practice is 50% prepayment, 50% after delivery. Ask for details: what is included in the base price and what is an additional payment. HDR processing, hiding equipment and tripod, drawing a shot, adding background sound are often options. It is more convenient to calculate the exact amount for your property in a calculator than to guess from the price list. Our work as an example Look at what a normal real estate tour looks like - spin, go point by point, open the dollhouse view: See all projects → Typical mistakes when choosing a contractor Focus only on price. The difference between 40,000 ₽ and 120,000 ₽ for one object is usually the difference between Insta360 “hand-held” and a combination of DSLR + panoramic head + post-processing. Savings result in retakes. Don't read the hosting agreement. The studio closed - the tour disappeared. Agree in advance on the transfer of sources and the possibility of transferring the tour to your server. Ignore tech support. After six months, you will want to change the phone number in the description or add a new room. Ask how much it will cost and through what communication channel it is resolved. Believe cases without references. A screenshot of a beautiful panorama in a presentation is not equal to a working tour. Always ask for a live URL and open it yourself. Frequently asked questions How much does a normal 3D tour cost? Depends on the area and technology. A small apartment on Ricoh - from 15,000 ₽, a medium restaurant or showroom on Matterport - from 40,000–70,000 ₽, a large object with post-processing and interactive - from 150,000 ₽. More precisely, through a calculator. What if after a year I want to transfer the tour to my server? Check this before signing the contract. For example, we provide offline assembly or help deploy a tour on the customer’s server - for separate work, but without problems. Not all studios do this. Is it necessary to shoot on Matterport? No. Matterport is convenient for real estate and commercial premises with measurements. For museums, premium hotels, interior catalogs, a combination of DSLR + panoramic head with HDR is of better quality. Calculate costProject catalogMatterport

Virtual tour for the university and school: applicants see everything before admission

BlogBy Maxsuperadmin06.07.2026

Virtual tour for the university and school: applicants see everything before admission Briefly: A virtual tour for the university and school allows the applicant to walk through the buildings, look into the laboratories and dormitories before submitting documents. At 360° Space we photographed the admissions office of a technical university in Kazan and a boarding school in the Moscow region - the share of targeted applications on the site increased by 30–40%. A virtual tour of a university school is a way to show a university or educational institution from the inside without going to an open day. Parents from Vladivostok will not fly to Moscow to see their future freshman’s dormitory, but on the tour they will walk through it in five minutes. We have been photographing educational institutions since 2019 and see the same picture: a tour on the website reduces the flow of “empty” calls to the admissions committee and increases the share of meaningful applications. Below is what exactly such a tour provides and how we put it together. Why does education need a 3D tour? Increased trust and applications. According to our client, a college from Kazan, after the launch of the tour, the share of completed forms on the website increased from 4% to 6.5% in two months. Savings on in-person events. One round replaces 3-4 open days a year: the commission sends a link in the messenger, and reserves live meetings for the finalists. Assistance to non-resident and foreign applicants. In the summer of 2025, we were asked to create an English-language version of the tour for applicants from Central Asia - applications from these regions tripled in one stream. Transparency for parents. Mom sees a dorm bedroom, a dining room and a first-aid post—there are significantly fewer questions at a face-to-face meeting. Tool for accreditation and grants. The tour covers the requirements for “openness of the educational environment” and looks appropriate in presentations for the board of trustees. How it works Filming begins with a route scenario. We sit down with the vice-rector or director and decide what the applicant should see: the main entrance, the rector’s office, three or four flagship auditoriums, laboratories in specialized areas, a dining room, a gym, a dormitory. An average 8,000 m² university building requires 400–600 filming points and two to three days of operator work with a Matterport Pro3 camera. We plan to shoot during the holidays or evening hours: empty corridors look cleaner and there is less glare from the windows. For a boarding school in the Moscow region, we left at 7:00 p.m. after the lower classes had finished their school hours - during the shift we assembled the educational building, and by the morning the administration approved the preliminary installation. Next is post-processing. We clear frames of random people, add tags with descriptions of audiences, embed video greetings from teachers, PDF admission programs, links to an application form to the admissions committee. The finished tour is assembled within 5–10 working days after filming. There are three ways to store and give a tour to the user. The first is the 360° Space cloud: high-speed servers with technical support on our side; the university does not think about hosting. The second is the customer’s server: the tour is deployed on the university’s infrastructure if the information security service has strict requirements for storing data within the circuit. The third is an offline version: a stand-alone assembly for the admissions committee stand at the Admissions Navigator exhibition or a separate version for a VR headset for career guidance events. See all projects → How much does it cost? The price depends on the area and depth of the interactive. Photography of a compact school or college up to 1,500 m² - from 55,000 ₽ turnkey with basic marks and hosting in the cloud. University building of 5000–8000 m² with several laboratories and a dormitory - from 180,000 ₽. If you need an English version, integration with the admissions committee’s CRM, or a VR assembly for an exhibition, we consider it separately according to the terms of reference. As a result, the daily check of a Matterport operator is cheaper than stitched 360° panoramas from local photo studios - the camera shoots faster and does not require manual stitching of frames. You can more accurately calculate the project for your footage using a calculator - there you just need to indicate the area, number of floors and whether VR mode is needed. Frequently asked questions Is it possible to rent an existing building without stopping classes? Yes. We work during holidays, evenings after classes or on weekends. For a large university, they usually allocate 2-3 sessions of 4-5 hours each - we coordinate the schedule with the vice-rector for economic affairs. What if the layout changes every year? Filming is modular: you can reshoot individual floors or a new building, and the old tour will remain operational. One of our clients, a gymnasium in the Moscow region, updates about 20% of the tour every summer; a complete reshoot is not needed. How to embed a tour on a university website? We provide an iframe code that can be inserted into any CMS - 1C-Bitrix, WordPress, Tilda. For scenarios with authorization through the Unified Identification of Authorization or integration into the applicant’s personal account, we set up a separate API endpoint. Calculate costProject catalogMatterport

ROI of a virtual tour: how to calculate the return on investment for a business

BlogBy Maxsuperadmin05.07.2026

The ROI of a virtual tour and its payback is a topic that business owners usually put off until they need to defend the budget to the CFO. This guide is for those who are planning to order a 3D tour for real estate, showroom, restaurant or production and want to understand in advance how long it will take to return the investment. Let's look at the calculation formula, six practical steps and typical mistakes that cause the numbers in the report to diverge from reality. Briefly: ROI = (tour income − tour cost) / tour cost × 100%. In practice, the payback for a 3D tour for a real estate agency from Kazan came out in 2.5 months when renting five apartments. The average period for commercial properties is 3–6 months. Step 1. Fix the full cost of the project The first thing you need to calculate honestly is the full cost, and not just the bill for the shooting. This includes: the turnkey tour itself, accommodation (360° Space cloud with high-speed servers and technical support, customer server or offline version), integration into the website, training of employees to work with tours when showing to clients. An example from practice: ordering a restaurant for 600 m² in St. Petersburg - the shooting cost the basic amount, but two retouchings were added after the renovation of the display case and a separate offline assembly for the tablet of the hall administrator. The final cost of the project increased by 22% compared to the initial estimate. Such things need to be laid down immediately, otherwise the ROI will crumble in the first quarter. Step 2: Determine Measurable Benefits The tour itself doesn’t make money—the money comes from the conversions it enhances. Possible metrics: an increase in the conversion of applications from the website, a reduction in the number of “idle” impressions from realtors, an increase in the average check in the showroom, a reduction in the cost of travel of managers for a preliminary assessment of the property. For a commercial real estate agency, we recorded a classic funnel: how many applications came before the tour and how many after. 4 months after the launch, the share of “blind” impressions fell from 60% to 22% - realtors came to the property with ready-made clients. Step 3. Collect basic data before launch Without a starting point, any ROI is a fantasy. Collect at least 2-3 months before the shoot: website traffic, conversion from visit to application, average cost of attracting a client, average bill, transaction duration. If the business is less than a year old and there are no statistics, take industry benchmarks, but note in the report that this is an assumption, not a fact. Step 4. Calculate the ROI formula Classic formula: ROI = (tour income − tour cost) / tour cost × 100%. Income is calculated as an increase in revenue, which can be associated specifically with the presence of a tour: the difference in conversion multiplied by the average bill and accounting period, minus costs. A boring but working example. The tour cost 80,000 rubles. Website conversion increased from 2.1% to 3.4%. With a traffic of 6,000 visitors per month and an average check of 45,000 rubles, additional income is about 3,500,000 rubles in 12 months. ROI ≈ 4,275%. The figure is large because the tour is a “long-lasting” asset: it operates for 2–3 years without alterations. Step 5. Consider the payback horizon A tour for a new residential complex pays off faster than a tour for a factory - the transaction cycle is shorter, the traffic is higher. For economy class real estate, a realistic period is 2–4 months. For B2B productions - 6–12 months (but the average bill there is measured in millions). One of our clients, a manufacturer of complex equipment, paid for the tour with one transaction with a foreign customer, who made the decision after viewing the workshop online. The business trip would have cost more than the filming itself. Step 6. Recalculate ROI once a quarter - not a one-time figure for a presentation. Check your actual metrics against your forecast once a quarter. You can customize the tour: add tags with products, embed a video from the manager, change the starting point. We often finalize a tour six months after delivery, when the customer has already accumulated data on user behavior. Below are examples of real tours from the real estate category, where the calculation of payback is usually the most transparent. View all projects → Typical mistakes when calculating ROI Count only direct sales through a tour. The tour affects trust, time on site, brand awareness - these effects are more difficult to measure, but they cannot be ignored. Don't capture basic metrics before launch. After 3 months it will be impossible to prove the effect - there is nothing to compare with. Write off all profits for the tour. Advertising, seasonality, and pricing changes could work in parallel. Highlight the tour's contribution through a control period or A/B test of pages with and without the tour. Forget about depreciation. The tour lives for 2–3 years. Consider the payback on this horizon, and not just in the first month after launch. Frequently asked questions How long does it usually take to pay for a 3D tour? For real estate - 2-4 months, for commercial properties and HoReCa - 3-6 months, for B2B production - 6-12 months. It all depends on the transaction cycle and the average check. What influences the payback the most? Three factors: quality of traffic to the site (the tour will not replace advertising), correct placement of the tour on the landing page and a competent script - starting point, tags, integration with CRM. How to take into account a tour for a VR exhibition in ROI? A separate offline assembly for a VR headset is considered a marketing asset: compare the cost of an attracted lead at a stand with the budget for other formats - banners, promoters, printed materials. Calculate costProject catalogMatterport

How a virtual tour affects website SEO: mechanics and data

BlogBy Maxsuperadmin30.06.2026

How a virtual tour affects website SEO: mechanics and data In short: A virtual tour improves the behavioral metrics of the page - visit time, viewing depth, returns - and through them search engines raise it in the search results. Based on measurements of our projects, the time on the tour page increases by 3–6 times, refusals fall by 20–40%. The effect is stable, but appears 2–4 months after implementation. A virtual tour improves a site’s SEO not directly (Google and Yandex do not index the 3D content itself), but through behavioral signals - the user stays on the page longer, explores the site more deeply, and is less likely to return to the search results for the “next option.” Search engines read this as “the page solves the query” and gradually raise it in the rankings. Over the past two years, we at 360° Space have measured the effect on 40+ websites of real estate, restaurants, showrooms and medical centers. The picture is the same - the main thing is that the tour should be built into the page, and not hang as an icon with a link to a separate domain. Why does a website need a 3D tour - five benefits with numbers When we are asked “what will a tour give me in terms of SEO,” we usually show an upload from Metrica before and after implementation. Specifics for our clients: Time on page increases by 3–6 times. Apartment card without a tour - the user looks for 40–60 seconds. With a tour, it takes 3–5 minutes, because a person walks through the rooms, opens the layout, and measures the dimensions. Refusals drop by 20–40%. A client from Kazan (premium real estate agency) had a bounce rate on tour cards drop from 58% to 34% in three months - without other changes to the site. The viewing depth increases by 1.5–2 times. After the tour, people more often go to look at “similar objects”, open contacts, and switch to a calculator. Conversion to application is plus 15–35%. A person who has completed the tour goes to the meeting already warmed up: he imagines the layout, saw the decoration, and understands the atmosphere. The time until new pages are indexed is reduced. Pages with a tour and a detailed description get into the index faster - in 1-3 days versus 1-2 weeks for blank cards. Separately, about returns to the search results - this is perhaps the most sensitive signal. If a person leaves your page back to search within 10 seconds and clicks on the next result, the search engine remembers this. The tour holds. How it works in practice - filming, editing, integration. Technically, the process looks like this. We shoot an object on a Matterport Pro3 or an Insta360 assembly - the choice depends on the area, lighting and whether precise dimensions are needed. An 80 m² studio means 40–60 shooting points, two hours on site. Mansion of 600 m² with a plot - day of shooting, plus departure the next day if you need to film the landscape with a drone. Processing and gluing - from two to seven days. The tour is embedded on the website via an iframe - this is critical for SEO. If you simply provide a link “open tour in a new tab”, the behavioral signals will go to someone else’s domain and will not reach your page. That's why we always insist on embedding it in the card: the tour opens directly on the page, the user scrolls through it without leaving the URL. Additionally, we write the VirtualTour markup in Schema.org - Yandex understands this markup and sometimes pulls the tour preview into the search snippet. This gives a 5-12% increase in CTR - small, but free. An example of live work - we were asked to do a tour for a furniture showroom in the Moscow region. We filmed for two days, processing for a week, installation for another three days (layout of product cards for iframes). A month and a half after publication, pages with tours reached the top 10 for regional queries such as “buy corner sofa [city]” - before that they were on the 3rd page. See how the tour looks on action pages - several recent real estate projects: View all projects → How much does it cost - range and storage formats The price depends on three things: the area of ​​the object, the type of shooting (Matterport, regular 360° panorama, hybrid with drone) and the delivery format of the finished tour. Basic guidelines: Apartment 40–80 m² – from 12,000 ₽, ready in 5–7 days. House or office 100–300 m² - from 25,000 ₽. Large objects from 500 m² (restaurants, showrooms, production facilities) - we calculate individually, usually from 60,000 ₽. We have three options for delivering the finished tour. The first is the 360° Space cloud: the tour is located on our high-speed servers with technical support, updates and fast loading for the user. Second, we deploy the tour on the customer’s server if there are requirements for storing data within our own infrastructure. The third is offline assembly: a standalone version for PC or a separate assembly for a VR headset, works without the Internet. The latter option is often ordered for exhibitions and presentations for investors. It’s more convenient to calculate the exact estimate for your property in the calculator - all allowances for the number of floors, night photography, drones and urgency are taken into account. Frequently asked questions How long after setting up a tour will my search rankings increase? The first changes in behavioral metrics are visible after 2–3 weeks in Metrica. The actual movement of positions in the search results is 2–4 months, provided that the page was, in principle, relevant to the request before the round. The tour strengthens what is already ranking well, but it will not pull a frankly weak page to the top. Should the tour be embedded on the page or is a link sufficient? Be sure to embed via iframe directly into the card. If you simply provide a link to “open a tour,” all behavioral signals—time, scrolling, returns—will go to the domain where the tour is hosted. Your page won't get anything in SEO. How do search engines read 3D content itself? No way - the search robot does not enter the tour. But he sees the visit time, viewing depth, bounces and click-through rate of the snippet. Additionally, we add Schema.org VirtualTour markup and a text description of the tour next to the iframe - this gives the robot context and sometimes pulls the preview into the Yandex snippet. Calculate costProject catalogMatterport

Virtual tour for a museum and exhibition: digital format of the exposition

BlogBy Maxsuperadmin30.06.2026

Virtual tour for a museum and exhibition: digital exhibition format In short: A virtual tour for a museum and exhibition is a powerful tool for attracting new audiences and preserving cultural heritage. At 360° Space we create tours that allow visitors to explore exhibitions from anywhere in the world, such as our project for the Tsarskoe Selo State Museum-Reserve. A virtual tour for the museum and exhibition opens new horizons in the presentation of cultural heritage. At 360° Space we see how 3D tours are changing the way exhibitions are viewed, making them accessible to a much wider audience than traditional formats. This is not just an interactive walk, but a complete tool for education, promotion and conservation. For example, for one of the regional museums in Yaroslavl, we made a tour that allowed them to draw attention to a unique collection of wooden sculptures, previously known only to a narrow circle of specialists. Through virtual tours, museums can expand beyond their physical walls, offering visitors a unique experience that cannot be had otherwise. This is especially true for exhibitions that have a limited duration, because a 3D tour allows you to “preserve” the exhibition and make it available for a long time. Why does a museum need a 3D tour? The introduction of a virtual tour gives museums and exhibition centers a number of advantages that are difficult to overestimate in the modern world: Expanding the geography of visitors. A virtual tour allows people from all over the world to visit your exhibit without leaving home. For example, one of our clients, a museum in St. Petersburg, after launching a 3D tour, noticed an increase in requests from foreign tourists by 15-20% in the first year. Increased audience engagement. Interactive elements such as information points, videos and audio guides make exploring exhibits more in-depth and fun. According to analytics, the average time spent by a user on a virtual tour can reach 5-7 minutes, which is significantly higher than viewing regular photo galleries. Preservation of cultural heritage. 3D scanning captures the exposure in the smallest detail, creating a digital copy of it. This is invaluable for preserving the memory of temporary exhibitions or documenting the condition of museum rooms. We did such a project for a contemporary art exhibition, which lasted only a month, and now you can “visit” it at any time. New opportunities for education and research. Virtual tours can be used as teaching aids for schoolchildren and students, as well as a tool for scientific research, allowing you to study objects in detail without physical access. This is especially valuable for fragile or hard-to-reach exhibits. Attracting sponsors and partners. Modern, technological solutions demonstrate the progressiveness of the museum, which increases its attractiveness to potential investors and grant givers. Having a high-quality 3D tour can be a powerful argument in negotiations. How it works: the process of creating a 3D tour Creating a high-quality virtual tour is a multi-step process that requires professional equipment and experience. At 360° Space we have developed a refined methodology: Preparatory stage. We discuss with you the goals and objectives of the tour, the number of filming points, the need for interactive elements (infopoints, video, audio). For a museum, this may be important to highlight key exhibits or routes. Visiting the site and filming. Our team arrives at a museum or exhibition with a professional 3D scanner (for example, Matterport Pro3) and panoramic cameras. Shooting one hall with an area of ​​100-200 m² usually takes 1-2 hours, depending on the complexity of the space and the number of details. When filming a large exhibition complex in Moscow with an area of ​​more than 1000 m², we worked in two teams to fit it into one working day and not interfere with preparations for the opening. Processing and assembly. The footage is loaded into specialized software, where panoramas are stitched together, a 3D model of the space is built, color and light are corrected. Then we add all the agreed-upon interactive elements: pop-ups with exhibit descriptions, links to external resources, video and audio tracks. Testing and approval. The finished tour undergoes internal testing by our specialists, after which you get access for final checking and making edits. We always strive to ensure that the result fully meets your expectations. Publication and placement. Once approved, the tour is published. We offer several hosting options: (1) on high-speed 360° Space servers with technical support, (2) on the customer’s server if you have your own infrastructure, or (3) as an offline version for PC or a separate assembly for a VR headset that works without the Internet. For example, for one exhibition we were asked to create an offline version for demonstration on touch kiosks, which allowed them to work on site without depending on the quality of the Internet connection. The entire process, from initial consultation to completed tour, typically takes between 5 and 15 business days, depending on the scale of the project and the complexity of the interactive elements. View all projects → How much does a virtual tour cost for a museum? The cost of a virtual tour for a museum or exhibition depends on several key factors: the area of ​​the object, the number of filming points, the complexity of interactive elements and the chosen format of placement. We offer a flexible pricing policy so that every museum can find a suitable solution. Basic projects for small halls can start from RUB 25,000, while complex tours for large exhibition spaces with expanded functionality can cost significantly more. To accurately estimate the cost of your project, we recommend using our online calculator or contacting us directly for a personalized consultation. We are always ready to offer the optimal solution based on your budget and objectives. Frequently asked questions Q: Can I integrate a virtual tour into my website? A: Yes, of course. All of our virtual tours can be easily embedded into any website using simple HTML code. This allows your visitors to view the tour directly on your site, without going to third-party resources. Q: How long is a virtual tour stored? A: We offer a variety of accommodation options. If you use the 360° Space cloud, your tour will be available as long as you use our services. It is also possible to host it on your server or create a standalone version that does not require constant online access. Q: Can I add information to the tour myself after it is created? A: In most cases, we add interactive elements during the tour creation stage. However, for some projects we can implement functionality that allows you to independently edit text descriptions or change media files in infopoints through a convenient control panel. Discuss this opportunity with our manager. Calculate costProject catalogMatterport

Case study: architectural bureau showcases completed objects in 3D

BlogBy Maxsuperadmin30.06.2026

Case: an architectural bureau shows implemented objects in 3D Briefly: An architectural bureau from Moscow ordered a 3D tour case of an architectural bureau for 4 realized objects - a private house of 380 m², a country residence, a city apartment and a studio office. We shot Matterport Pro3 in 9 days and put together a single portfolio section on the bureau’s website. Guys from a Moscow architectural bureau came to us - 12 people in a team, specializing in private houses and premium-segment interiors. The problem was classic for designer architecture: photographs do not convey the space, and potential clients nod at meetings, but do not understand the scale and logic of the layouts. A month after the filming, the agency’s partner wrote that the conversion of initial meetings into contracts had increased - clients came already “warmed up”, having seen enough of the tours on the website. Objective The Bureau wanted to show the completed projects in such a way that a potential customer could independently “walk around” the house, look into each room, evaluate the height of the ceilings, glazing, and transitions between zones. Standard tools did not solve the problem: photos are always a choice of angle by the author, video drone flights do not show the interior, and 2D plans are read only by professionals. A separate nuance is that three of the four objects are already residential, with occupied owners. This means: the shooting window is 4-6 hours a day, you can’t move furniture, you can’t leave equipment overnight. One object - a residence in the Moscow region - generally required approval from the village security and a separate entry for the operator. The bureau considered the option of making a tour using a full-time visualizer using 3ds Max, but they estimated the time frame: rendering one house would require at least 3 weeks of designer work, but four objects were needed in parallel. We decided to remove the invoice. What we did We went to all four objects with Matterport Pro3 - this is a lidar camera that records the geometry of space with an accuracy of 1 cm. For each object there is a separate shift with one operator and an assistant for preparing the shot (straighten the blanket, remove the mug from the table, open the curtains). Footage and deadlines for objects: Private house 380 m² in New Riga - 1 shift, 156 shooting points Residence 720 m² with a basement and spa area - 2 shifts, 284 points City apartment 145 m² on Patriki - half a shift, 62 points Office of the bureau itself 210 m² - 1 shift with additional rounds attics Between shooting and delivery - 9 working days. These days, processing: stitching panoramas, placing tags with signatures (author of the project, year, area, materials used), generating a dollhouse view and plan diagram, cleaning artifacts in mirrors. At each site, at the request of the bureau, mattertags were added - these are interactive points right inside the tour. You click on the sofa - a card with the name of the model and brand opens, you click on the lamp - the same thing. The result is a design catalog: the customer walks around the house and immediately sees what it is made of. The tours were placed in the 360° Space cloud - on high-speed servers with technical support. The bureau received embed codes for embedding into its website and separate direct links for sending in instant messengers. For presentations at the Batimat exhibition, we made an offline assembly of two flagship objects - an offline version for a laptop that works without the Internet directly from the stand. Result Two months after the launch of the “Completed Projects” section, the partner of the bureau sent statistics: the average time on the site increased from 1:40 to 6:20, the viewing depth - from 2.3 pages to 5.8. For initial applications, the transaction cycle has been shortened: previously, from the application to the signing of the contract it took 6–8 weeks of meetings and discussions, now it takes 3–4 weeks. Clients come with specific questions about objects they have already seen. A bonus that no one expected: one of the tours of a private house was stolen by the contractors of the bureau - a kitchen factory and a supplier of engineering systems. They now show this tour to their customers as an example of what their product looks like in a real interior. The bureau received free mentions. You can see our other real estate projects below - there are apartments, country houses, and offices. View all projects → Frequently asked questions How much does it cost to shoot a portfolio of several objects? Depends on the footage and complexity. For a package of 3-4 objects we give a discount compared to a piece order. We calculate the exact estimate according to the terms of reference - send the area and addresses, we will respond within a day. What if the property is already residential and the owners are not ready to let you in for the whole day? We work according to the owners' schedule. Pro3 removes one floor of 100–150 m² in approximately 2.5–3 hours. We will coordinate the shooting points according to the plan in advance so that the operator does not wander. Is it possible to embed a tour into your website and keep the design of the bureau? Yes, we provide an embed code and a direct link. The tour opens in your branded frame, without third-party logos. Upon request, we do branding of the player interface. Do you want a similar project? If you have completed projects and need to put them together into a selling portfolio, write to us and we’ll discuss it. We count for free, travel around Moscow and the region without additional payments. Calculate costProject catalogMatterport

What is Matterport and why is it the standard for commercial real estate?

BlogBy Maxsuperadmin27.06.2026

In short, what Matterport is is an American platform for creating interactive 3D tours of real rooms with accurate geometry, measurements and layouts. The technology appeared in 2011, and is now used by CBRE, JLL, Knight Frank and thousands of agencies around the world. In Russia, we have been filming at 360° Space on Matterport since 2018 - during this time we have filmed more than 400 objects: from apartments in Khamovniki to warehouse complexes in Podolsk. The main difference from ordinary spherical panoramas is a real 3D model, which you can walk on, measure distances and see the plan from above. Briefly: Matterport is a 3D room scanning system that collects panoramas and point clouds into a single virtual tour. For commercial real estate, this is a way to show an object remotely without losing details: with footage, layout and clickable labels. We place the finished tour in the 360° Space cloud, on the customer’s server or in an offline assembly. Why do you need a 3D tour - benefits with numbers Reduce empty impressions by 60–70%. The client studies the property online and comes only if he is really interested. A broker from the business center on Paveletskaya told us that after the introduction of tours, he stopped spending Saturdays on “let’s see and think.” Increase in applications by 1.5–2 times. An ad with a tour on CIAN or Avito collects more responses than the same place with a regular photo - according to statistics from Matterport itself, the increase in engagement is up to 95%. Expanding the geography of the deal. A manager from Yekaterinburg rents an office in Moscow through a tour, without a business trip. One of our clients, an oil service company from Tyumen, closed the lease of 800 m² in the City remotely, arriving only for signing. Saving broker time. One tour replaces 5-10 live screenings per week at a large venue. Accurate measurements online. Architects and contractors take measurements directly on the tour with an error of up to 1%. No need to travel with a tape measure. For commercial real estate, this is not marketing for the sake of a picture. The management company of a shopping gallery in Krasnodar gave tours to tenants as presentation material - over six months, occupancy increased from 78% to 94%. And no more visits from potential tenants “just to look.” How it works Scanning is done with a Matterport Pro2 or Pro3 camera. The operator sets up a tripod, presses a button, the camera rotates 360° and takes a panorama along with infrared distance measurement. Next - a step of 1.5–2 meters, a new point, a new panorama. An apartment of 80 m² takes 1.5–2 hours of shooting, a restaurant of 600 m² takes us about 4 hours, an office floor of 1200 m² in Moscow City takes one working day. The 5,000 m² warehouse was filmed for a week by two cameramen. Then the data goes into processing – usually 12–24 hours. The output is: A virtual tour with smooth transitions between points A 3D model of a “doll house” - a view of the room as a layout from the outside A floor plan with the sizes and areas of the rooms A measuring tool directly in the browser - click point A and point B, get the distance The ability to add marks with photos, videos, descriptions and links We can deliver the finished tour in three ways. The first is in the 360° Space cloud, on high-speed servers with technical support: suitable for most clients, no need to configure anything. The second is to deploy the tour on the customer’s infrastructure if the company has a closed circuit, security requirements or a local storage policy. The third is an offline build for a PC or a separate version for a VR headset: this is what we did for an architectural bureau from Kazan, which takes tours to exhibitions in pavilions without a stable Internet. See all projects → How much does it cost? The price depends on the area and complexity of access. Guideline for our tariffs: Apartment up to 100 m² - from 8,000 ₽ Office or store 200–500 m² - from 18,000 ₽ Object over 1000 m² - from 35,000 ₽ with a reduction factor per square Urgent shooting on weekends or at night - surcharge of 30–50% Departure outside the Moscow Ring Road - from 3,000 ₽ depending on the distance. Separately, we consider the installation of interactive tags with product descriptions (for showrooms and furniture stores), branding of the tour in corporate colors, and a navigation map. It is more convenient to calculate the exact amount using a calculator - it will select the coefficients for area, geolocation and urgency. What about a monthly storage subscription? We don't love her. Therefore, the client always has a choice of three accommodation formats - cloud, own server, offline - and there is no situation of “stopped paying - the tour is lost.” Frequently asked questions How long does it take for the tour to be ready after filming? The standard period is 1–2 business days. For objects up to 200 m², we usually deliver the finished tour the very next day after the shooting. Is it possible to embed a tour on the company website? Yes, the tour is embedded via an iframe - the code is inserted into any CMS: 1C-Bitrix, WordPress, Tilda, custom engines. Directly to the object card or to a separate page. Does Matterport work without internet? By default, the tour is online, but we are putting together an offline version for a PC or VR headset - it is convenient to show it at exhibitions, showrooms and presentations to clients. Calculate costProject catalogMatterport

Matterport vs other 3D tour platforms: an honest comparison 2026

BlogBy Maxsuperadmin26.06.2026

Matterport vs other 3D tour platforms: fair comparison 2026 In short: Matterport is the industry standard for commercial real estate: accurate measurements, automatic Dollhouse, VR out of the box. Alternatives (Kuula, Pano2VR, Marzipano) are more flexible in customization and are suitable when the assembly needs to be placed on the customer’s server. We take care of hosting, uninterrupted operation in Russia and technical support - we have three hosting options: 360° Space cloud, customer server or offline assembly for an exhibition. Matterport platform comparison 2026 is a topic that almost every client returns to before ordering a shoot. Someone read about Kuula on Reddit, someone heard about Pano2VR and is thinking about putting the tour on their server. Let's look honestly: where which platform wins, and where it stalls. Text for those who are choosing between Matterport and alternatives for a specific task - selling an apartment, a virtual showroom, a museum exhibition or a presentation at an exhibition without the Internet. Matterport - what you get The platform holds the title of industry standard in commercial real estate in the USA and Europe for a reason. Under the hood is a neural network reconstruction of geometry that stitches together panoramas into a full-fledged 3D model of the room. Pros: Automatic Dollhouse and floor plan - generated without manual work Measurement accuracy ±1% - this is enough for the contractor's technical specifications 134 MP images from the Pro3 camera, support for Insta360 X3/X4 and Leica BLK360 VR mode works on Quest, Vive, Pico without shamanism Built-in analytics - you can see the map of clicks and time at each point What is important to consider: Interface customization is done through the SDK - it covers most scenarios, but a completely non-standard UI is easier to assemble using an alternative. Filming is carried out with professional cameras (Pro3, Insta360, Leica) - you can’t take a tour of this level with a phone. We take care of hosting, uninterrupted work in Russia and technical support: the tour is on the 360° Space servers and can be opened from any client without third-party settings. If necessary, we deploy the tour on the customer’s server or assemble an offline version for PC and VR. Case study: a client from Kazan rented a 600 m² restaurant, and a month later he received a request to show a tour at an offline exhibition in Sochi without Wi-Fi. We have prepared a separate stand-alone assembly - we do this as a standard service. Kuula, Marzipano, Pano2VR - what alternatives they offer I will combine the three most popular platforms - they have different scenarios, but the logic of choice is similar. Pros: Cheaper to operate - especially for small projects Open HTML5/WebGL assemblies - can be placed on any server, including your own Full customization of the UI: branding, your own hotspots, transitions, overlay video Do not require proprietary cameras - Insta360 X4 or Ricoh Theta Z1 will do Cons: These are stitched 360° panoramas, not scanning - there are no 3D models of the room and no measurements There is no automatic Dollhouse and floor plan - navigation is assembled manually from linked panoramas VR works, but setting up the stereo mode for Quest requires manual editing of the code Analytics is poorer - Google Analytics is usually connected separately Case from June: for an online design school we did a tour of the training studio on Marzipano. The customer asked to install it on his own VPS and integrate it with an LMS platform - here the freedom of open assembly turned out to be decisive. Comparison table Criterion Matterport Kuula / Marzipano / Pano2VR Technology Laser scanning + 3D reconstruction Stitching 360° panoramas Automatic Dollhouse and floor plan Yes No 3D model and measurements Yes, accuracy ±1% No - measurements are not provided Placement on the customer’s server Yes - via 360° Space Yes Offline assembly for PC and VR Yes - via 360° Space Yes, standard VR out of the box Yes Requires improvement Work in Russia No restrictions (360° Space hosting) No restrictions Our verdict For commercial real estate, fitness clubs, hotels and showrooms, take Matterport - Dollhouse and accurate plans pay off from the first transaction. For museums, education, virtual exhibitions and projects with the requirement “everything is on our server”, Marzipano or Pano2VR is more flexible. We offer three hosting options, regardless of the platform: the 360° Space cloud with round-the-clock technical support and high-speed servers, deployment on the customer’s server (relevant for government agencies and large businesses) and an offline version for PC or a separate assembly for a VR headset - the latter helped us out at three exhibitions this year, including a display in a restricted area without a network. View all projects → Frequently asked questions Is it possible to transfer a finished tour from Matterport to another platform? There is no direct export - Matterport only provides panoramas and floor plans in PDF. It is possible to reconstruct a tour under Marzipano or Pano2VR, but this is a reassembly from scratch. If you initially know that you will host on your own server, it is better to shoot directly for an alternative platform. What is better for a small apartment up to 50 m²? For apartments up to 50 m², Kuula or Marzipano are enough - they can be rented in 1.5 hours, the final product is cheaper. Matterport makes sense if the apartment is being prepared for sale through an agency, with a focus on the floor plan and measurements. Does Matterport work without internet? Standard - no, Matterport requires a connection to the cloud. But we do offline assembly as a separate service: we unpack the tour and repack it for a local player for a PC or VR headset. This was done for three exhibitions and one presentation in a restricted area without a network. Calculate costProject catalogMatterport